Netmore Investment Case

Powerful Financial Backing for Large-Scale IoT Network Rollout

Substantial financial support from key investors in real estate, digitization, and infrastructure creates favorable conditions for the extensive deployment of networks designed to connect millions of IoT devices.

Strategic Position in a Market Driven by Global Megatrends

Netmore takes a strong position as an enabler of energy-efficient real estate and large-scale IoT across Europe, capitalizing on the pursuit of a resource-efficient society, climate-neutral operations, and the rise of smart buildings, cities, and industries. The company’s business model is built on accumulating growing recurring revenue streams from subscription and service fees in utilities, energy monitoring, and track & trace segments.

Netmore Connects
  • 17
    Countries
  • 800
    Projects
  • 20929
    Gateways
  • 2300000
    Sensors

The revenue model

Netmore’s revenue model is based on establishing recurring and gradually growing revenue streams with the aim of creating financial stability, predictability and strong momentum. 

 

All the services, solutions and products that the company offers are developed with this in mind, which in addition to long-term customer relationships also results in an enhanced customer benefit, since the company’s offers and products can be purchased as a service that does not require any capital expenditure. 

 

The recurring revenue that the company builds up over time is mainly channeled from the three business areas Utilities (measurement of water, gas, electricity and district heating), Energy Monitoring (energy efficiency of properties and industry) and Track & Trace (tracking). 

 

Each connected meter and sensor generates ongoing monthly income for the business. 

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Meet Ove Anebygd, CEO

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Netmore’s CEO Ove Anebygd has extensive experience in leading and building growth companies, especially with a focus on digital transformation in the telecoms sector. 

  • Education: Technical education, Northwestern University Marketing, Columbia Business school Executive Leadership, School of Economics. 
  • Experience (selection): Qvantel (CEO), several executive positions within Ericsson, such as Vice President OSS & BSS, Media & IPTV, Broadband solutions.

In an era defined by accelerating technological innovation, Netmore Group is at the forefront of enabling a resource-efficient future on a global scale. We provide reliable and cost-effective IoT connectivity solutions tailored for utilities, real estate, industrial energy efficiency, and tracking applications worldwide. These key business segments form the foundation as we continue to expand our professional LoRaWAN network across the globe.

 

Driving the responsible use of resources such as water, energy, gas, and electricity is both an economic imperative and an environmental responsibility. Netmore’s technology and solutions enable smarter resource management with greater efficiency and predictability, fostering a sustainable balance between today’s demands and tomorrow’s ambitions.

 

Looking ahead, I am optimistic about a world that is both digitally connected and sustainable. In this vision of the future, Netmore Group plays a pivotal role, serving as a bridge between technological expertise and responsible resource management on a global scale. Together, we foster the conditions for efficiency, sustainability, and innovation that will benefit future generations worldwide.

 

Sincerely, 

 

Ove Anebygd, CEO, Netmore Group
 

 

Netmore Polar Networks

Tobias Emanuelsson

In the jointly owned network company Netmore Polar Networks, Netmore and the infrastructure investor Polar Structure build networks adapted to connect millions of sensors. The long-term partnership includes several areas of cooperation, and Polar Structure’s own areas of operation will form a significant customer base for the jointly owned network company.

“ We at Polar Structure are proud to build nationwide IoT networks in Sweden together with Netmore. By being the owner, we will be a large customer of sensors, and also make sure to be involved in creating innovative and environmentally smart solutions for Nordic, and eventually, European infrastructure. The fact that we in Polar Structure share the ambition with Netmore to expand in Europe feels incredibly inspiring and in line with our business strategy
 

– Tobias Emanuelsson, CEO of Polar Structure 

Leadership group

Ove_Anebygd
Chief Executive Officer

Ove Anebygd

Born: 1962
Entry year: 2020
Training:

Technical education, Northwestern University Marketing, Columbia Business school Executive Leadership, School of Economics. 

Work experience:

Ove has been CEO at Qvantel OY based in Finland during 2017 – 2019. Senior Advisor to the Qvantel board based in Amsterdam 2019 – 2020. During the period 1999-2016 Ove held various executive positions at Ericsson such as Vice President OSS&BSS, Media & IPTV, Broadband solutions. 

Peter_Magnusson
Chief Financial Officer

Peter Magnusson

Born: 1974
Entry year: 2022
Training:

Master’s in business administration, Lund University 

Work experience:

CFO of nShift 2012-2022. SaaS company in the logistics industry. Business controller ASSA ABLOY group, 2007,2012. 

Andreas_Stenhager
Chief Commercial Officer

Andreas Stenhager

Born: 1986
Entry year: 2020
Training:

IHM Business School

Work experience:

Andreas has experience in telecommunications, outsourcing and investment management. He is CEO & Partner at Kapitopia AB. Andreas’ previous roles are CCO at ViQ Sweden AB and Sales Manager New Sales Channel Tele2 Sweden. 

Martin_Edofsson
Chief Product & Technology Officer

Martin Edofsson

Born: 1972
Entry year: 2020
Training:

Master of Science, EE, Chalmers University of Technology

Work experience:

Martin has 16 years of experience in R&D at Ericsson with various roles from HW Designer to Head of System and Product Manager. In recent years, he has held roles as Business Unit Manager within the Event industry and finally various entrepreneurial roles from Startups within IoT. 

Arti_Ots
Chief Operations & Strategy Officer

Arti Ots

Born: 1977
Entry year: 2019
Training:

MBA from Henley Business School

Work experience:

Arti has been CEO at Kcell, Kazakhstan’s largest mobile operator for four years, noted Aalamty and London. Prior to that, he served as Vice President at Telia Company Eurasia. Between 2012 and 2014, Arti was CEO of Elion, Telia Company’s broadband division in Estonia. Before he became CEO at Elion, he was Marketing Manager for ten years at the same company. 

Jon_Ullmark
Executive Vice President, North America

Jon Ullmark

Born : 1975
Entry year: 2024
Training:

MSc Computer Science,  KTH Royal Institute of Technology, Stockholm, Sweden

Work experience :

Jon has broad experience in M2M/IoT, telecommunications and sales. Jon was CSO & Head of SW Development at Ranplan Wireless. He has held leading positions as GM & deputy CEO at Hoylu AB. Before that, Jon was area manager at Semcon Sweden AB. Jon has also previously worked as CEO at C Security Systems AB, and as acting CEO at Pilotfish Marine AB. 

Board of Deputies

team-member-5

Karim Sahibzada, Ordf

Chairman of the Board since 2023:
Experience:

Karim Sahibzada is co-founder of Polar Structure AB, Vault Investment Partners, Randviken Fastigheter and former co-founder and Head of Finance and Legal at listed Hemfosa Fastigheter AB. Before that, lawyer at Vinge and managing partner at Ashurt’s Stockholm office. Karim Sahibzada is a board member and chairman of a large number of companies, including Polar Structure, Ngenic AB (publ) and others. 

team-member-4

Roberto Rutili

Board member since 2020:
Born: 1973
Training:

BA International Management, University of Minnesota. Economics, Uppsala University. 

Experience:

Part owner in Buildroid AB. Other ongoing commitments include: CEO and co-founder of Vincero AB, co-founder and board member of Doktor.se and Dentalum AB and co-founder of Hidden Dreams. Roberto has several previous positions in business management and development as well as board assignments for, among others, Zenterio AB, Filimundus AB, Oreo AB and others. 

team-member-1

Robin Ivroth

Board member since 2023:
Experience:

Robin Ivroth is a former McKinsey partner with significant experience in sustainable investment and value creation programs. He developed McKinsey’s global concept of full potential for investor-owned portfolio companies. Robin was also one of the leaders of McKinsey’s service line for investor-owned portfolio companies in EMEA and the USA. Robin is a board member and chairman of a number of companies within Polar Structure.

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Stephen L. Rose

Board member since 2024:
Experience:

Stephen L. Rose is a seasoned venture capitalist and financial expert. As Managing Director of Fisk Ventures, LLC, he has over 25 years of experience in venture investing. Mr. Rose’s background includes strategic roles at S.C. Johnson in both the U.S. and Canada, focusing on planning, new business development, and financial management. Steve has an Honors Bachelor of Commerce from McMaster University and his Certified Management Accountant designation, and experience serving on boards of early-stage, technology-based companies enhances our board’s expertise, particularly in audit and financial matters.