17
Countries
Netmore Investment Case
Powerful ownership structure with a substantial financial background in real estate, digitization and infrastructure
The main owner and infrastructure investor Polar Structure together with the real estate digitization operator Buildroid (Vincero and Stronghold) create financial conditions for the large-scale rollout of networks intended to connect millions of IoT devices.
Active in a market driven by several global megatrends
IoT as a means of increased digitisation is driven by the pursuit of a resource-efficient society with increasing quality of life. Initiatives for climate-neutral operations, accelerating development of property technology and the emergence of smart buildings, cities and industries are forces that confirm Netmore’s choice of strategy.
Takes an operator role within IoT for utilities and real estate
With the help of IoT, society enters an era that demands networks that are built and adapted for the purpose of connecting millions of devices. This creates a need for a new type of role in the operator landscape, with Netmore taking a strong position as an enabler of energy-efficient real estate and large-scale IoT across Europe.
Business model based on recurring revenue streams
Netmore’s business model is based on accumulating successively growing recurring revenue streams that come from the subscription and service revenue that is emerging in the utilities, energy monitoring and track & trace segments.
Annual report and Annual General Meeting
Netmore Connects
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647Projects -
20929Gateways -
2300000Sensors
The revenue model
Netmore’s revenue model is based on establishing recurring and gradually growing revenue streams with the aim of creating financial stability, predictability and strong momentum.
All the services, solutions and products that the company offers are developed with this in mind, which in addition to long-term customer relationships also results in an enhanced customer benefit, since the company’s offers and products can be purchased as a service that does not require any capital expenditure.
The recurring revenue that the company builds up over time is mainly channeled from the three business areas Utilities (measurement of water, gas, electricity and district heating), Energy Monitoring (energy efficiency of properties and industry) and Track & Trace (tracking).
Each connected meter and sensor generates ongoing monthly income for the business.
Meet Ove Anebygd, CEO
Netmore’s CEO Ove Anebygd has extensive experience in leading and building growth companies, especially with a focus on digital transformation in the telecoms sector.
- Education: Technical education, Northwestern University Marketing, Columbia Business school Executive Leadership, School of Economics.
- Experience (selection): Qvantel (CEO), several executive positions within Ericsson, such as Vice President OSS & BSS, Media & IPTV, Broadband solutions.
In an age characterised by rapid technological advances, Netmore Group enables the facilitation of a resource-efficient future for Europe. We provide reliable and cost-effective IoT connectivity solutions tailored for the European utility sector, real estate and industrial energy efficiency and tracking applications. These three business segments form the foundation as we build the fastest growing professional pan-European LoRaWAN network.
Contributing to the responsible use of Europe’s resources – be it water or energy, gas or electricity – is not only an economic necessity but also an environmental one. Our technology and our solutions create the conditions for resource management that becomes more efficient and has increased predictability, which promotes a sustainable balance between our current needs and future ambitions.
Looking ahead, I am optimistic about a Europe that is both digitally connected and sustainable. In this vision of the future, Netmore Group plays a decisive role, as a bridge between technological competence and responsible use of resources. Together, we create the conditions for efficiency, sustainability and innovation for future generations.
Sincerely,
Ove Anebygd, CEO, Netmore Group
Netmore Polar Networks
In the jointly owned network company Netmore Polar Networks, Netmore and the infrastructure investor Polar Structure build networks adapted to connect millions of sensors. The long-term partnership includes several areas of cooperation, and Polar Structure’s own areas of operation will form a significant customer base for the jointly owned network company.
“ We at Polar Structure are proud to build nationwide IoT networks in Sweden together with Netmore. By being the owner, we will be a large customer of sensors, and also make sure to be involved in creating innovative and environmentally smart solutions for Nordic, and eventually, European infrastructure. The fact that we in Polar Structure share the ambition with Netmore to expand in Europe feels incredibly inspiring and in line with our business strategy
– Tobias Emanuelsson, CEO of Polar Structure
Buildroid
“Digitalization has long been part of our DNA, and the investment in Netmore is rooted in a consensus between Vincero and Stronghold that results in us taking a joint approach to what has the potential to become one of the most important and vital components of the digital ecosystem.
We know today that the players who have converted the fastest to being data-driven have gained an advanced position, and in this area Netmore is a powerful enabler. Property owners who own and control the connectivity of their properties will increase their competitiveness, and the same applies to a range of different industries.
Netmore’s position is further strengthened by the fact that the company has already taken a leading position within private and open 5G networks and LoRaWAN, which are two access technologies that complement each other well both technically and commercially as the new IoT landscape emerges.
Our intention as investors is that Buildroid and the parties that are part of the collaboration will use the technology we invest in, and over time become anchor customers for Netmore.
– Robin Rutili, CEO Vincero and co-owner Buildroid
*Buildroid is a joint investment and digitization initiative founded by Vincero and Stronghold Invest.
Leadership group
Chief Executive Officer
Ove Anebygd
Born:
1962
Entry year:
2020
Training:
Technical education, Northwestern University Marketing, Columbia Business school Executive Leadership, School of Economics.
Work experience:
Ove has been CEO at Qvantel OY based in Finland during 2017 – 2019. Senior Advisor to the Qvantel board based in Amsterdam 2019 – 2020. During the period 1999-2016 Ove held various executive positions at Ericsson such as Vice President OSS&BSS, Media & IPTV, Broadband solutions.
Chief Financial Officer
Peter Magnusson
Born:
1974
Entry year:
2022
Training:
Master’s in business administration, Lund University
Work experience:
CFO of nShift 2012-2022. SaaS company in the logistics industry. Business controller ASSA ABLOY group, 2007,2012.
Chief Commercial Officer
Andreas Stenhager
Born:
1986
Entry year:
2020
Training:
IHM Business School
Work experience:
Andreas has experience in telecommunications, outsourcing and investment management. He is CEO & Partner at Kapitopia AB. Andreas’ previous roles are CCO at ViQ Sweden AB and Sales Manager New Sales Channel Tele2 Sweden.
Chief Product & Technology Officer
Martin Edofsson
Born:
1972
Entry year:
2020
Training:
Master of Science, EE, Chalmers University of Technology
Work experience:
Martin has 16 years of experience in R&D at Ericsson with various roles from HW Designer to Head of System and Product Manager. In recent years, he has held roles as Business Unit Manager within the Event industry and finally various entrepreneurial roles from Startups within IoT.
Chief Operations & Strategy Officer
Arti Ots
Born:
1977
Entry year:
2019
Training:
MBA from Henley Business School
Work experience:
Arti has been CEO at Kcell, Kazakhstan’s largest mobile operator for four years, noted Aalamty and London. Prior to that, he served as Vice President at Telia Company Eurasia. Between 2012 and 2014, Arti was CEO of Elion, Telia Company’s broadband division in Estonia. Before he became CEO at Elion, he was Marketing Manager for ten years at the same company.
Executive Vice President, North America
Jon Ullmark
Born :
1975
Entry year:
2024
Training:
MSc Computer Science, KTH Royal Institute of Technology, Stockholm, Sweden
Work experience :
Jon has broad experience in M2M/IoT, telecommunications and sales. Jon was CSO & Head of SW Development at Ranplan Wireless. He has held leading positions as GM & deputy CEO at Hoylu AB. Before that, Jon was area manager at Semcon Sweden AB. Jon has also previously worked as CEO at C Security Systems AB, and as acting CEO at Pilotfish Marine AB.
Board of Deputies
Karim Sahibzada, Ordf
Chairman of the Board since 2023:
Experience:
Karim Sahibzada is co-founder of Polar Structure AB, Vault Investment Partners, Randviken Fastigheter and former co-founder and Head of Finance and Legal at listed Hemfosa Fastigheter AB. Before that, lawyer at Vinge and managing partner at Ashurt’s Stockholm office. Karim Sahibzada is a board member and chairman of a large number of companies, including Polar Structure, Ngenic AB (publ) and others.
Roberto Rutili
Board member since 2020:
Born:
1973
Training:
BA International Management, University of Minnesota. Economics, Uppsala University.
Experience:
Part owner in Buildroid AB. Other ongoing commitments include: CEO and co-founder of Vincero AB, co-founder and board member of Doktor.se and Dentalum AB and co-founder of Hidden Dreams. Roberto has several previous positions in business management and development as well as board assignments for, among others, Zenterio AB, Filimundus AB, Oreo AB and others.
Rolf Norberg
Board member since 2023:
Born:
1949
Training:
MSc in Technical Physics and Doctor of Technology in Physics
Experience:
Laboratory manager: Byggforskningsinstitutet, Development manager: Sandvik AB. CEO: Assa Innovation AB, Engineering Director Securitas AB, Engineering Director ASSA ABLOY AB, CTO Securitas Systems AB/Niscayah AB.
Petra Scharin
Board member since 2021:
Born:
1972
Training:
Bachelor of Economics
Experience:
Vice President and CFO of Stronghold Invest. Previously worked as group accounting manager for Hexagon and Coop Norden. Prior to that, chartered accountant, group manager and Senior Manager at Ernst & Young. Board member of Stronghold Invest AB, Niam AB, Newsec AB, Newsec Property Asset Management AB and chairman of the board of Newsec Advisory Sweden AB.
Robin Ivroth
Board member since 2023:
Experience:
Robin Ivroth is a former McKinsey partner with significant experience in sustainable investment and value creation programs. He developed McKinsey’s global concept of full potential for investor-owned portfolio companies. Robin was also one of the leaders of McKinsey’s service line for investor-owned portfolio companies in EMEA and the USA. Robin is a board member and chairman of a number of companies within Polar Structure.