Stockholm, Sweden – (May 23, 2025) – Netmore Group, a leading global operator of IoT networks, is pleased to announce the appointment of Petter Järtby as Senior Advisor to its Middle East business, further reinforcing the company’s commitment to expanding its leadership in the Internet of Things (IoT) across high growth regions.
Petter Järtby brings over two decades of international experience in telecommunications, digital transformation, and strategic business development. Järtby’s expertise spans executive positions in risk management, business operations, and strategic investments, making him a valuable addition to the Netmore team.
Now based in Stockholm after having spent 7 years in UAE in executive roles with Ericsson, responsible for E& Group and Emirates Investment Authority overseeing its strategic assets as Chief Strategic Assets Officer, his deep knowledge of IoT, 5G, and the Middle East market will drive smarter, more sustainable cities and industries. Järtby is also recognized for his work as a co-founder, investor, and advisor in the technology sector, with a proven track record of supporting organizations in navigating the evolving landscape of IoT, 5G, and digital platforms. His deep understanding of the unique challenges and opportunities in the Middle East will be pivotal as Netmore accelerates its mission to enable smart solutions for cities, industries, and communities across the region.
”The Middle East is a vibrant hub for IoT innovation. As an advisor to Netmore, I’m thrilled to help drive smarter, sustainable cities and industries through strategic partnerships and advanced connectivity,” said Petter Järtby
“I am truly pleased to welcome Petter Järtby to Netmore Group. With his strong leadership background, extensive network and strategic mindset, he will play a key role as we grow our IoT presence and bring innovative connectivity solutions to the Middle,” said Ove Anebygd, Netmore Group.
Contact details:
Ken Lynch
VP, Global Marketing
+1 617-877-5393 ken.lynch@netmoregroup.com https://www.linkedin.com/in/lynchk/About Netmore Group
Netmore Group is an IoT network operator, building the leading multinational network to advance sustainable business practices. We offer a reliable network platform and leading connectivity expertise for efficient measuring, monitoring, and optimization of resource use. With 10 years in the industry, we have a solid track record, operating borderless on the European market and have grown to become a leading global network operator. Netmore group’s main owner is the Nordic infrastructure investor Polar Structure.
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